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The Global Peripherals Leader Will Sponsor the Sweden-Based eSports Organization

SteelSeries, the leading brand in eSports-focused hardware, today announced their partnership with the Swedish franchise, Alliance. Starting at The Frankfurt Major this week, Alliance will compete using SteelSeries mice, keyboards, and surfaces.

“When you think of all-time iconic Dota 2 lineups, Alliance is right near the top,” said Travis Hezel, SteelSeries Global Director of Sponsorships. “Being able to work together with legends in Sweden, and around the world, will help us create new MOBA-specific products for gamers everywhere.”

"We are ecstatic to be partnering up with SteelSeries," said Jonathan “Loda” Berg, Alliance’s Captain. “They have always armed the eSports community with the most innovative peripherals that give players the right tool for the job, and that job is winning.”

"I’ve always used SteelSeries gear with great success in past tournaments,” said Gustav “S4” Magnusson, Alliance's world-renowned midlaner in Dota® 2. “I’m excited to continue using SteelSeries peripherals for the upcoming Frankfurt Major and throughout the remainder of this season.”

Follow SteelSeries and Alliance on social media for the latest eSports news at and Be a part of the conversation on Twitter with @SteelSeries and @theAllianceGG.

About Alliance
Alliance is made up of many of the strongest and most accomplished players in the world. These individuals share one common goal – to win. While each individual is strong in their own right, when they join together we’re truly a force to be reckoned with. Alliance began in April 2013 with Sweden’s elite. However, as time goes on, Alliance will only become more powerful as the world’s best join our ranks. For more information about the team please visit:

About SteelSeries
SteelSeries is a gaming brand that leads the market in building peripherals with quality, innovation and purpose. The company’s passion has been the driving force behind many first-to-market innovations and technologies that continue to become the industry standard and have-to-have requirements of gamers. The global brand continues to support the growth of competitive gaming tournaments and electronic sports leagues through professional team sponsorships, partnerships and community support. The company surrounds itself with the passion and the commitment to being the best. It is with this mentality that SteelSeries chooses to partner with some of world’s most respected and recognized brands that work together to push the growth and evolution of the gaming industry into an even greater proposition.


Chicago, Nov. 12, 2015